Siraj — July 2026 · Toy Festival & Merchandise

Toy Festival & Merchandise

July 2026 content plan — Spacetoon Toy Festival activation and the Siraj merchandise cross-sell programme. Every item below is a full production brief. Captions in Modern Standard Arabic.

Client: Siraj (Qatar Foundation)Month: July 2026Focus: Toy Festival + MerchandiseLanguage: Modern Standard ArabicStore: Snoonu

How to read this

Each reel includes a shot-by-shot storyboard; each carousel a slide-by-slide brief; each static a layout/copy/design brief. Merchandise pieces list the highlighted product, its price, and what to show on screen.

Use the Section filter to jump between the festival’s three phases and merch, and the Content type filter to view only reels, carousels, statics, or stories.

Index

Toy Festival — Teaser (before the event)

Late JuneFestival announcement reelMascot Reel Late JuneRashid packs for the festivalMascot Reel Late JuneAre you visiting us?Static Jun 30Countdown + where to find usStatic Late JuneWhat's at the festival this year?Carousel Late JuneInside the Siraj boothCarousel Late JuneWhy bring your kidsStatic Late JuneHow to find the Siraj boothStatic

Toy Festival — Event days (1–31 July)

DailyWord of the Day — teaser + booth gameMascot Reel DuringMeet & greet momentsMascot Reel DuringRashid explores the festivalMascot Reel DuringMascots try the festival gamesMascot Reel DuringBooth tour — what's insideMascot Reel WeeklyThis week at the boothCarousel Last weekBTS — customise your gearMascot Reel All monthStories engagement planStory DuringPhoto-frame prop activationMascot Reel DuringWorld Cup — score with RashidMascot Reel

Toy Festival — End of event

Early AugFestival recap reelMascot Reel EndBest moments — UGC montageShow-scene Reel EndCouldn’t make it? — merch carouselCarousel EndWrap-up Stories sequenceStory

Stories

StoriesKids' hobbies — questionQuestion StoriesEasy word match — picture quizQuiz StoriesThis or that — summer editionPoll

Merchandise

Cross-sellColoring Book — “What is it? Color to find out”Mascot Reel Cross-sellBamboo Tableware — “Rashid can’t wait for food”Mascot Reel Cross-sellFigurines — “Spot the merch in Rashid’s room”Carousel Cross-sellArabic Puzzle Mat — “The Arabic Letter Game”Mascot Reel Cross-sellHold to pause — “Reveal the full picture”Animation Reel Cross-sellSiraj Puzzle — “Stuck on one piece”Mascot Reel Cross-sellGuess the drawing — “What did Noora color?”Mascot Reel Cross-sell · 2nd week+What’s in our lunch? — “Team Rashid or Team Noora?”Show-scene Reel Cross-sellSet the table — the right wayMascot Reel

Toy Festival — Teaser (before the event)

Build awareness and visit intent before 1 July. Reach and saves over conversion.

Late June · Teaser

#	Time	Action	Camera	On-screen text	Audio
1	0–3s	Rashid bursts into frame holding a festival flyer, eyes wide with excitement, waving it at camera.	Static medium, eye level	سراج في مهرجان الألعاب!	Bright playful track starts, light ‘pop’ on entry
2	3–9s	Noora joins, they point together off-screen as a graphic of the Spacetoon festival logo + balloons animates in.	Slight push-in	طوال شهر يوليو	Track builds, sparkle SFX on logo
3	9–16s	Quick montage feel: Rashid mimes riding a ride, Noora mimes winning a prize — both turn back to camera and beckon ‘come!’	Two static cuts, medium	مرح • هدايا • مفاجآت	Whoosh between cuts
4	16–22s	End card: both stand either side of a ‘Visit the Siraj booth’ lockup with dates and venue.	Static wide	جناح سراج — كل يوم	Music swells to button-out

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	Rashid drags a small suitcase into frame, far too excited, can’t get it to stand still.	Static wide	غدًا… المهرجان!	Comedic bouncy track
2	4–11s	He ‘packs’ Siraj items one by one (water bottle, coloring book) — each placed with an over-the-top satisfied nod.	Slow push-in on the case	ماذا نأخذ معنا؟	Light ‘ding’ on each item
3	11–18s	He sits on the case to close it, bounces back up, checks an imaginary watch, paces.	Cut to medium, low angle	راشد لا يستطيع الانتظار	Add ‘boing’ on the bounce
4	18–24s	Turns to camera, double thumbs-up, gestures ‘are you ready like me?’	Static medium	وأنتم، هل أنتم مستعدّون؟	Music button-out

Slide	Visual	Copy	Design note
Slide 1 — Cover	Bold title over a wide festival hall shot; Rashid & Noora peeking in at the edge.	ماذا ينتظركم في مهرجان الألعاب؟ 🎪	Hook slide — big type.
Slide 2 — Opening day	Image of the opening ceremony; date badge ‘1 July’.	يبدأ المرح في الأول من يوليو!	One line; emphasise the date.
Slide 3 — The islands & stores	Graphic of the 5 entertainment islands + 10 stores.	٥ جزر ترفيهية و١٠ متاجر	Keep numbers large and simple.
Slide 4 — Shows & corners	Stage-show photo; note ~30 entertainment corners.	عروض حية وأكثر من ٣٠ ركنًا	Convey scale, not a full list.
Slide 5 — Summer Camp	Kids-activity photo; ‘daily 8am–1pm, ages 4–12’.	مخيّم صيفي يوميًا — للأعمار ٤ إلى ١٢	Useful info for parents.
Slide 6 — Find Siraj + CTA	Map pin to the Siraj booth; ‘we’re here all July’.	وابحثوا عن جناح سراج! 🧡	End on Siraj + save CTA.

Slide	Visual	Copy	Design note
Slide 1 — Cover	‘Welcome to the Siraj booth’ with Rashid & Noora front and centre.	أهلًا بكم في جناح سراج! 🧡	Warm, inviting hook.
Slide 2 — Meet the characters	Rashid & Noora waving; note appearance times.	قابلوا راشد ونورة	Set expectation for meet & greet.
Slide 3 — Word of the Day game	The Arabic Puzzle Mat on the floor; a child finding a letter.	العبوا لعبة كلمة اليوم	Tease the daily game + gift.
Slide 4 — The merch table	The full Siraj product range on display.	كل منتجات سراج في مكان واحد	Cross-sell teaser.
Slide 5 — Photo moment	The Siraj photo frame / pose spot.	التقطوا صورتكم التذكارية 📸	Encourages future UGC.
Slide 6 — Where & when + CTA	Booth location pin + ‘all July’.	جناح سراج — طوال يوليو	End on location + visit CTA.

#	Time	Action	Camera	On-screen text	Audio
1	0–3s	Rashid holds up a blank ‘word card’, taps it teasingly, won’t show it yet.	Static medium	كلمة اليوم…	Curious playful sting
2	3–10s	He mimes the word — e.g. swimming strokes for ‘بَحر’ — exaggerated, fun. Word reveals as overlay mid-mime.	Push-in on Rashid	بَحر 🌊	Soft reveal chime on the word
3	10–18s	Cut to the booth: the Arabic Puzzle Mat on the floor; Noora gestures ‘come find the letters’. A child (or mascot stand-in) hops onto the right letters — no speaking needed.	Static wide of mat, top-down insert	جدوا الحرف على البساط	Light hop SFX
4	18–24s	Rashid hands over a small Siraj gift + a photo-frame moment. End card with today’s word + booth location.	Medium, warm	هديّة لكلّ بطل! 🎁	Music button-out

Highlighted product	Price	Why it’s featured / what to show
Arabic Puzzle Mat (32 pcs)	230 ر.ق	The mat is the on-floor game surface — shown in real use, the strongest possible demo. End card points to Snoonu.
Sticker sheets / Fridge Magnet (gift)	29 ر.ق	Used as the small daily reward — puts a low-price item in hand and seeds the full range.

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	Warm montage open: a child’s face lighting up as Rashid waves hello.	Handheld, close	لحظات لا تُنسى	Gentle feel-good track
2	4–14s	Series of quick, sweet interactions — high-fives, a shy wave, Noora crouching to a child’s level for a photo.	Cuts, medium/close	مع راشد ونورة	Track continues
3	14–22s	A family poses at the Siraj photo frame; Rashid gives a thumbs-up to camera.	Static medium	تعالوا والتقطوا صوركم معنا	Swell
4	22–28s	End card: booth location + ‘we’re here all July’.	Static wide	جناح سراج — طوال يوليو	Button-out

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	POV-style: we follow Rashid from behind as he steps into the festival, reacting with delight.	Handheld follow	هيا نكتشف المهرجان!	Adventurous upbeat track
2	4–13s	He reacts to the Siraj booth area, the colours, the balloons — pointing things out to camera (own areas only; avoid other-brand corners).	Handheld, medium	انظروا إلى هذا!	Track continues, ambient festival sound low
3	13–20s	He arrives at the Siraj merch table and gestures across it proudly.	Slow pan across table	كل هذا في جناحنا	Light reveal sting
4	20–26s	Turns to camera, beckons viewers to come visit. End card.	Static medium	تعالوا لزيارتنا!	Button-out

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	Rashid rolls up his sleeves at a gentle festival game stand, full of confidence.	Static medium	التحدّي!	Comedic competitive track
2	4–12s	He attempts the game and fumbles adorably (low-mobility, no rough movement); Noora watches, amused.	Cuts, medium	راشد يحاول…	Comedic SFX on misses
3	12–19s	Noora takes her turn and succeeds easily; raises arms in mock-triumph.	Medium	ونورة تفوز! 🏆	Victory sting
4	19–25s	Both laugh, turn to camera: ‘who did you bet on?’ End card.	Static medium	مَن توقّعتم فوزه؟ 👇	Button-out

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	Rashid welcomes viewers at the booth entrance with an open-arm gesture.	Static medium	أهلًا بكم في جناحنا!	Bright welcoming track
2	4–11s	He walks them past each zone of the booth — the meet point, the letter-mat game area, the photo-frame spot — pointing each out.	Handheld follow	تعالوا نتجوّل	Track continues, light stings on each zone
3	11–18s	Noora demonstrates the letter-mat game briefly; a child joins in.	Top-down insert	العبوا معنا	Playful SFX
4	18–24s	Both wave at the photo-frame spot, inviting families to take a picture. End card: booth location + ‘all July’.	Static wide	جناح سراج — طوال يوليو	Music button-out

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	Rashid strikes a goalkeeper pose by the mini-goal, beckoning a child to take a shot.	Static wide	سجّل هدفًا مع راشد! ⚽	Energetic crowd-fun track
2	4–12s	A child gently kicks/rolls the soft ball; Rashid does a comedic ‘dive’ and lets it in, celebrating with the child.	Static wide, low angle	هدف! 🎉	Whistle + cheer SFX
3	12–18s	A few quick turns with different kids; high-fives all round (faces with consent).	Cuts	مَن التالي؟	Track continues
4	18–22s	Rashid gives a thumbs-up to camera; end card invites visitors to play at the booth.	Static medium	العبوا معنا في جناح سراج	Button-out

Slide	Visual	Copy	Design note
Slide 1 — Cover	‘Missed the festival? Bring it home.’ over a hero shot of the figurines.	لم تحضروا المهرجان؟ 🎪	Hook — the FOMO close.
Slide 2 — Figurines	Product shot + price.	مجسّمات راشد ونورة — ٣٥٠ ر.ق	Hero collectible.
Slide 3 — Puzzle Mat	Product shot + price.	بساط الحروف العربية — ٢٣٠ ر.ق	Educational flagship.
Slide 4 — BTS kit	Backpack/lunch bag/bottle group shot.	مجموعة العودة للمدرسة	Seasonal cluster.
Slide 5 — Books & games	Coloring/sticker/puzzle/magnets.	كتب وألعاب وأكثر	Affordable add-ons.
Slide 6 — CTA	‘All on Snoonu’ + link prompt.	اطلبوا الآن من سنونو 🛒	Strong final CTA.

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	Rashid stares at an uncoloured outline in the book, head tilted, genuinely puzzled — he can’t tell what it is.	Static medium over the page	ما هذا الرسم؟ لا أعرف!	Curious, light track
2	4–9s	He guesses wrong out loud (overlay shows a funny guess); Noora smiles and hands him the colours.	Push-in	هل هو… ؟ لا!	Playful sting on the wrong guess
3	9–17s	They colour it in together; colour fills the shape bit by bit (edit reveal), the image slowly becoming recognisable.	Top-down over the page	نلوّن… ونكتشف	Soft building track
4	17–22s	The picture is complete — Rashid’s face lights up: ‘it’s a whale!’ Genuine realisation beat.	Medium on Rashid’s reaction	إنه حوت! 🐳	Happy reveal swell
5	22–26s	Both hold up the finished page, delighted. Lower-third product line appears.	Medium	—	Button-out

Slide	Visual	Copy	Design note
Slide 1 — The room	Wide of a styled bedroom staged with 10–12 Siraj products.	كم منتجًا ترون في غرفة راشد؟ 👀	Count-game hook; figurines on the desk as hero.
Slide 2 — Reveal	Zoom: figurines + backpack, with price tags.	مجسّمات راشد ونورة — ٣٥٠ ر.ق	Name + price overlay.
Slide 3 — Reveal	Zoom: water bottle, lunch bag, pencil case.	أدوات المدرسة	Group the BTS items.
Slide 4 — Reveal	Zoom: coloring & sticker books, puzzle on the floor.	كتب وألعاب	Keep prices visible.
Slide 5 — Reveal	Zoom: puzzle mat as the rug, tableware, magnet.	وأكثر!	Show the mat doubling as décor.
Slide 6 — CTA	‘Find them all on Snoonu’ + count answer prompt.	اكتبوا العدد — وكلّها على سنونو 🛒	End on count CTA + link.

Slide	Visual	Copy	Design note
Slide 1 — Cover	Bold ‘This week at Siraj’ over a booth photo.	هذا الأسبوع في جناح سراج	Hook slide; swap weekly.
Slide 2 — Word of the week	The week’s featured Arabic words on the mat.	كلمات هذا الأسبوع	Tie to the daily word game.
Slide 3 — Don’t miss	Meet-and-greet times / busy hours.	مواعيد اللقاء	Keep to one line.
Slide 4 — Weekend push	‘See you this weekend’ with dates.	نراكم نهاية الأسبوع! 🎪	Strong CTA slide.
Slide 5 — Merch spotlight + CTA	One featured product + Snoonu prompt.	منتج الأسبوع — على سنونو	End on save/booth CTA.

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	Rashid wears his Siraj backpack, taps it proudly; ‘School Bus zone’ vibe in the background.	Static medium	العودة إلى المدرسة!	Upbeat back-to-school track
2	4–12s	He ‘customises’ his gear — places stickers (pre-rigged) on the water bottle and pencil case; Noora adds hers.	Top-down inserts	زيّنوا أدواتكم	Light sticker SFX
3	12–19s	Both show their finished, personalised kit to camera with pride.	Medium	جاهزون للمدرسة	Reveal sting
4	19–25s	End card: the BTS range + ‘on Snoonu’.	Static wide	مجموعة سراج المدرسية — على سنونو	Button-out

Highlighted product	Price	Why it’s featured / what to show
Backpacks (Rashid / Noora)	84 ر.ق each	Hero BTS item — worn, the centrepiece.
Pencil Cases	31.5 ر.ق each	Customisation surface; ties to the School Bus zone.
Water Bottles	35 ر.ق each	Sticker-friendly; doubles as summer hydration.
Sticker Book	89 ر.ق	The ‘customise’ enabler — cross-sell driver.

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	Rashid & Noora hold up the branded photo frame to camera, peeking through it.	Static medium	التقطوا صورتكم معنا! 📸	Upbeat friendly track
2	4–12s	A family steps in; everyone poses inside the frame for a fun group photo (faces only with consent).	Static wide	إطار سراج التذكاري	Shutter SFX, light music
3	12–18s	Quick montage of frame poses; the handle/hashtag on the frame is clearly visible.	Cuts	شاركوها ووسمونا	Track continues
4	18–22s	Mascots wave; end card invites visitors to find the frame at the booth.	Static medium	جدوا الإطار في جناحنا	Button-out

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	Title beat over the best single crowd moment of the month.	Static wide	شكرًا لكم! 🤍	Warm nostalgic track
2	4–16s	Fast, joyful montage: kids at the booth, the word game, mascot high-fives, the merch table, photo-frame smiles.	Rapid cuts	أجمل لحظاتنا معكم	Track builds
3	16–24s	Rashid & Noora wave goodbye from the booth as it’s packed up.	Medium	إلى اللقاء في المرة القادمة	Swell
4	24–30s	End card: thank-you + ‘all products on Snoonu’.	Static wide	المجموعة كاملةً على سنونو	Button-out

#	Time	Action	Camera	On-screen text	Audio
1	0–3s	‘You were amazing’ title card.	Static	أنتم الأروع!	Feel-good track
2	3–18s	Stitched visitor clips/photos (consented) of families at the booth, in fast warm sequence with light frames.	Mixed UGC cuts	لحظاتكم معنا	Track continues
3	18–24s	Closing thank-you + handle tag prompt.	Static	شاركونا المزيد ووسمونا	Button-out

Highlighted product	Price	Why it’s featured / what to show
Rashid & Noora Figurines	350 ر.ق	Lead the carousel — highest-desire item after the event.
Arabic Puzzle Mat	230 ر.ق	The ‘take the festival home’ hero — they saw it in the daily game.
Back-to-School kit	from 31.5 ر.ق	Timely — festival ends into the school season.
Books, Puzzle, Magnets	from 29 ر.ق	Gift-priced impulse buys to lift basket size.

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	Rashid tugs Noora’s sleeve: ‘is it ready yet?’	Static medium	هل الطعام جاهز؟	Playful track
2	4–10s	She signals ‘wait’; his excitement builds, he can’t sit still.	Medium	انتظر قليلاً…	Comedic ticking
3	10–18s	He sets the entire bamboo set himself — plate, cup, cutlery — neatly and proudly.	Top-down over the table	هيّأ المائدة كاملةً	Light placing SFX
4	18–24s	He sits beaming at the still-empty table; Noora laughs. Lower-third product line appears.	Wide	—	Button-out

Highlighted product	Price	Why it’s featured / what to show
Rashid & Noora Figurines	350 ر.ق	Hero of the room — the desk centrepiece the eye lands on first.
Full range cameo	various	Stage as many products as possible (not all) so one post showcases the widest catalogue and drives a comment game.

#	Time	Action	Camera	On-screen text	Audio
1	0–3s	Top-down on the letter mat; Rashid & Noora stand at the start. A bright title card flips in.	Top-down wide	لعبة الحروف العربية!	VO (cheerful): «هيا نلعب لعبة الحروف العربية!»
2	3–9s	Rashid rolls a big soft foam dice. It lands on 3 (overlay shows the number). He hops 3 steps forward onto a letter.	Top-down, follow the dice then Rashid	٣ خطوات!	Dice-roll SFX, hop SFX ×3
3	9–13s	Rashid lands on his letter and says a word starting with it (word + letter overlay). Tick of approval.	Top-down → quick medium	حرف «س» — سمكة 🐟	Correct chime
4	13–19s	Noora’s turn: she rolls, moves her number of steps, lands on a letter and says her word.	Top-down, follow Noora	حرف «ب» — بحر 🌊	Dice + hop SFX, correct chime
5	19–25s	Rashid rolls again, moves, and lands on a letter — but freezes, he can’t think of a word. Comic ‘hmm’.	Top-down → his puzzled face	حرف «م» — ؟؟	Light comedic ‘thinking’ cue
6	25–30s	He turns to camera and asks viewers to help: ‘a word starting with م?’ Lower-third product line + mascot points to it.	Medium	ساعدوني! كلمة بحرف «م»؟ 👇	VO: «اكتبوا كلمةً في التعليقات!» Button-out

How to read this

Festival announcement — “We’re going to the Toy Festival!”

Rashid packs for the festival

“Are you visiting us?” announcement

Countdown + where to find us

What's at the festival this year? (the guide)

Inside the Siraj booth — what to expect

Why bring your kids to the festival

How to find the Siraj booth

Word of the Day — teaser + booth game

Meet & greet moments

Rashid explores the festival (POV)

Mascots try the festival games

Booth tour — what's inside the Siraj booth

“This week at the Siraj booth” + weekend push

Back-to-School at the festival — “Customise your gear”

Stories engagement plan (daily)

Photo-frame prop — “Snap with Rashid & Noora”

World Cup at the booth — “Score with Rashid”

Festival recap reel

Best moments — UGC montage

“Couldn’t make it?” — full merch carousel

Wrap-up Stories sequence

Kids' hobbies — question sticker

Easy word match — picture quiz

This or that — summer edition

Coloring Book — “What is it? Color to find out”

Bamboo Tableware — “Rashid can’t wait for food”

Figurines — “Spot the merch in Rashid’s room”

Arabic Puzzle Mat — “The Arabic Letter Game”

Hold to pause — “Reveal the full picture”

Siraj Puzzle — “Stuck on one piece”

Guess the drawing — “What did Noora color?”

What’s in our lunch? — “Team Rashid or Team Noora?”

Set the table — the right way

Frozen frame	What viewers see when paused	Reveal note
Piece 1 (top third)	Only the top slice of a Siraj illustration is shown as the reel ‘scrolls’ fast — too quick to read.	Viewers must hold to pause and catch it.
Piece 2 (middle third)	The middle slice flashes by; partial characters/objects visible.	The incomplete image creates the urge to pause.
Piece 3 (bottom third)	The bottom slice flashes; only by pausing on each third do viewers assemble the whole creative in their mind.	On full pause across the loop, the complete picture/message resolves.

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	Rashid is mid-build on the Siraj puzzle, focused, most of it done.	Top-down over the puzzle	أكاد أنهيه!	Light focused track
2	4–10s	He hits a wall — one piece won’t fit; he tries it a few ways, gently stuck and frowning.	Top-down → his face	قطعة واحدة… أين مكانها؟	Soft ‘stuck’ cue
3	10–16s	Noora walks in, notices, and asks what’s wrong; Rashid explains he’s stuck. She studies it and points to the right spot.	Two-shot, medium	نورة: ما الأمر؟ / راشد: لقد علقت!	Warm helpful track
4	16–21s	Together they place the final piece — the picture completes. Both light up.	Top-down → wide	اكتملت الصورة! 🧩	Reveal swell
5	21–26s	They lift the finished puzzle into a frame and hang it on the wall, admiring it. Lower-third product line appears.	Medium → wall	—	Button-out

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	Noora holds an already-coloured page from the book, hidden against her chest, grinning.	Static medium	خمّنوا الرسمة!	Playful guessing track
2	4–12s	She reveals it slowly, a little at a time; Rashid leans in, guessing out loud (overlays show his guesses).	Push-in on the page	ما هذه الرسمة؟	Curious stings
3	12–18s	Full reveal — Rashid reacts (right or hilariously wrong).	Medium	إنها… !	Reveal sting
4	18–22s	Turn to camera: ‘did you guess it?’ Lower-third product line appears.	Medium	خمّنتموها؟ 👇	Button-out

#	Time	Action	Camera	On-screen text	Audio
1	0–3s	Split screen, top to bottom or left/right: Rashid’s lunch bag on one side, Noora’s on the other, both empty and open.	Split-screen, top-down on both	حقيبة راشد \| حقيبة نورة	Upbeat split-beat track
2	3–12s	Hands enter both frames and pack each bag in parallel — Rashid’s side gets his favourites, Noora’s gets hers (healthy, colourful items). Overlays name each item.	Split-screen, synchronised top-down	ماذا نضع في الحقيبة؟	Satisfying packing SFX, both sides in rhythm
3	12–18s	Both bags zip up; a quick side-by-side of the two finished, styled lunches.	Split-screen, pull back	جاهزتان! 🍱	Track lifts
4	18–22s	End frame: the two bags side by side with the question overlay. Lower-third product line appears.	Split-screen hold	أنتم مع فريق راشد أم فريق نورة؟ 👇	Button-out

#	Time	Action	Camera	On-screen text	Audio
1	0–4s	Rashid confidently starts placing the bamboo set — but puts the cup where the plate goes.	Top-down	لنرتّب المائدة!	Gentle learning track
2	4–12s	Noora calmly steps in and corrects the arrangement, showing the right order, step by step.	Top-down, slow	المكان الصحيح هنا	Soft chimes on each correct placement
3	12–18s	The table is now correctly set; Rashid nods, having learned.	Top-down wide	أحسنتِ يا نورة!	Resolve sting
4	18–22s	Both present the finished, correct table. Lower-third product line appears.	Medium	—	Button-out